In many shops, a large share of first-time customers never come back. But a customer who comes twice is far more likely to come a third time, and a fourth. The second visit is where a stranger becomes a regular.

Why first-timers don't return

  • They came because it was convenient, not because they chose you.
  • Nothing reminded them you exist.
  • They had an average experience. Average isn't bad, but it isn't memorable.

Five ways to win the second visit

  1. Start them with progress. A free first stamp makes the card feel already begun.
  2. Give a visit-two reward. "Your second drink this week gets a free upsize."
  3. Get them on your card at visit one. You can only bring back people you can reach. A table-tent QR does this.
  4. Remember them. Use their name. Staff who see a name on the counter screen can.
  5. Follow up while it's fresh. A message within a week, not a month.

Measure it

Your repeat purchase rate is the share of customers who bought more than once in a period. Try the repeat purchase rate calculator.

In Selyo, the card → visit → came back funnel shows how many customers added your card, made a first purchase and came back.