From data to decisions
Business intelligence (BI) means turning records into decisions. For a small shop that means a few honest questions answered well:
- Are sales growing, and is it new customers or regulars?
- Which days and hours are busiest, and which are dead?
- Which branch keeps customers coming back?
- Are my rewards bringing people back or just giving margin away?
- Did that win-back message actually bring anyone in?
What's in Selyo Insights
| Tab | What you see |
|---|---|
| Overview | Revenue, purchases, average ticket, customers, new and repeat |
| Sales | Trend, refunds, VAT (estimated), revenue split, purchase sizes, branches |
| Customers | Lifecycle, RFM, retention, frequency, value, how they joined, map |
| Busy times | Weekday × hour heatmap, average weekday |
| Loyalty & rewards | Programs, points / punches / cashback, unspent value, top rewards |
| Marketing | Each message from delivered to "came in within 7 days" |
| Gifts, tickets & stamps | Sales and use of gift cards, event tickets and collectibles |
Pick any period (7, 30 or 90 days, this month, or your own dates), any branch, and compare with the period before or last year.
Hourly, not tomorrow
Many reports stop at yesterday. Selyo refreshes every hour, so the lunch rush is in your numbers by mid-afternoon.
Honest labels
Selyo only counts what it records: purchases scanned through your loyalty cards. It says so on every figure, labels estimates, and never claims your rewards caused a sale when it can only show they happened together.
Read the business intelligence guide to get the most from it.