What customer lifetime value means
Customer lifetime value (CLV) is the total a customer spends with you over the whole relationship. The simple formula:
A milk-tea customer spending ₱150, twice a week, for two years is worth about ₱31,200. Lose them and you lose that, not just one cup.
Why it matters for a small business
- It tells you how much you can spend to keep a customer: a ₱100 reward to save a ₱30,000 customer is a bargain.
- It shows whether your loyalty program is making customers stay longer.
- It points to who to protect first when someone stops coming.
How Selyo measures it
Selyo builds lifetime figures for every cardholder from visits recorded at your counter: lifetime net spend, number of visits, and days from first to latest visit. Insights show averages, totals, the distribution, and your top customers. Because it is measured from loyalty scans, it covers spend recorded through your cards.
Raising CLV
- Shorten the gap between visits with stamp cards and progress customers can see.
- Keep them longer with win-back messages before they lapse.
- Raise the basket with tier perks and member prices.