Why stamp cards work
A stamp card gives customers a goal they can see. Each stamp is a small win, and the closer they get, the more likely they are to come back. This is called the goal-gradient effect: people speed up as they near a reward. It is why a "buy 9, get 1 free" card is still the most popular loyalty program in cafés, barbershops and bakeries.
What paper gets wrong
- Cards get lost, so customers start over and give up.
- Stamps get faked. A rubber stamp or a pen is easy to copy.
- You learn nothing. A paper card can't tell you who your regulars are or when they stopped coming.
How the digital stamp card works
- In Selyo, choose Punch as the card type, set the number of stamps and the reward.
- Print the card QR. Customers scan it and the card is in their Likom wallet.
- At the counter, staff scan the customer's card QR. Selyo adds the stamp (or several, if you count per item).
- When the card is full, the reward is ready. The customer shows it, staff confirm, and a fresh card begins.
Good stamp card rules
| Business | Stamps | Reward |
|---|---|---|
| Café | 9 drinks | 10th drink free |
| Barbershop | 5 haircuts | 6th haircut free |
| Bakery | 10 purchases over ₱150 | A free loaf |
| Milk tea | 8 cups | Free large cup |
Keep the reward something customers want and the count reachable within a month or two of normal visits. Use our loyalty points calculator to check what a reward costs you.