A birthday is the one day a customer expects to be treated. A small gift from a shop they like feels personal, not like marketing.
Why birthday campaigns work
- They're welcome. People don't mind a birthday message.
- They bring company. Birthdays are celebrated with friends and family, so one reward often brings a group.
- They run themselves. Set it up once and it goes out all year.
When to send
Send it a few days before, not on the day. That gives customers time to plan a visit. Three to seven days works for most shops.
What to offer
| Business | Birthday reward |
|---|---|
| Café | A free drink |
| Restaurant | A free dessert for the table |
| Salon | A free add-on treatment |
| Bakery | A discount on a birthday cake |
Message examples
Keep it fair
Once a year per customer, and only for customers who gave their birthday. Don't ask for a birthday just to send ads.