Four kinds of message
| Kind | What it's for | How it goes out |
|---|---|---|
| Announcement | News: a new branch, holiday hours, a new menu | Now or scheduled |
| Featured | One promotion in the spotlight | Now or scheduled |
| Win-back | Customers who stopped coming | Once, or automatically |
| Birthday | A greeting before each birthday | Automatic, once a year |
Messages arrive in the customer's Likom notifications with an image, a title, the first lines and a button. Customers can mute a shop's marketing at any time.
Automatic win-back
Choose how long counts as "away": 30 days, 90 days or your own number. Switched on, Selyo checks about once an hour and sends the message to each customer who has just passed that mark, once per absence. If they come back and later drift again, they get it again.
Birthday greetings
Set it once: the message, the image, when it goes out (on the day, or 1–7 days before) and, if you like, a birthday reward. It goes out from 9:00 AM your time, once a year per customer.
Measure what came back
For every message, Selyo shows how many were delivered, read, opened and tapped, and how many customers came in within 7 days. That last number is the one that matters, and it is shown as "came in", not "caused", because a customer may have come anyway.