Analytics (Insights)

Overview

Revenue, purchases, average ticket, customers, new and repeat customers, compared with the period before.

Insights tabs

• Sales: revenue, refunds, VAT (estimated), trend by day, week or month, revenue split, purchase sizes, branches.
• Customers: lifecycle and RFM groups, retention grid, frequency, value, how they joined, top customers and a Where they're from map (town, region, country).
• Busy times: weekday × hour heatmap.
• Loyalty & rewards: programs, points, punches and cashback, unspent value, rewards ranked.
• Marketing: each message from delivered to "came in within 7 days".
• Gifts, tickets & stamps: sales and use.

Filters

Period (7, 30, 90 days, this month or your dates), branch, and comparison (period before, last year or none).

How fresh the data is

Insights refresh every hour. Each page shows "data as of". Days in the last 30 may still change if a sale is refunded or voided.

What's counted

Purchases recorded at the Selyo Counter. Revenue is labelled loyalty-card revenue. Estimates are labelled.

Who can see it

Roles with permission to view finance.